It only took several games, but apparently the record low finals viewings have finally attracted the attention of those in charge at the NBA, such as NBA Commissioner Adam Silver. Looks like Silver is finally realizing the rants of brats like LeBron and the explicit shoving of far-left messages into people’s faces hasn’t worked out very well.

At minimum, Silver appears worried for himself more than anything, as it is unlikely that Silver would have made any comment whatsoever had ratings largely proceeded in the same was that they did yesterday.

“We’re completely committed to standing for social justice and racial equality and that’s been the case going back decades … It’s part of the DNA of this league. How it gets manifested is something we’re gonna have to sit down with the players and discuss for next season…”

“I would say, in terms of the messages you see on the court and our jerseys, this was an extraordinary moment in time when we began these discussions with the players and what we all lived through this summer. My sense is there’ll be somewhat a return to normalcy, that those messages will largely be left to be delivered off the floor …

“And I understand those people who are saying ‘I’m on your side, but I want to watch a basketball game.’” [Source: Fox News]

In other words, Silver has decided that extremely leftist “social justice” messages will be left off the floor not because it’s the right thing to do, but it’s because it’s the profitable thing to do (i.e., trying to save the NBA’s enormously depleted ratings).

Texas Senator Ted Cruz made rather salient observations regarding the tanking NBA ratings, and he did not mince words when he placed blame exactly where that blamed belonged: On the racist, anti-police “woke” players and the NBA management team that unfortunately (and unwisely) permitted it.

“Not surprising. Personally speaking, this is the first time in years that I haven’t watched a single game in the NBA Finals,” he said using the hashtag “#GoWokeGoBroke.” [Source: Fox News]

Of course, privileged billionaire Dallas Mavericks owner Mark Cuban instantly fired back at Cruz, as he has a rather vested interest in the continued interest in NBA games. This emotional response did not exactly sound as reasoned as Cruz, however terse Cruz’s response may have been.

“A US Senator with 3 @NBA teams in his state, employing thousands of people and he is rooting for their businesses to do poorly,” he wrote. “This is who you are @tedcruz . Every minute of your life, this is exactly who you are.”
[Source: Fox News]

Actually, Mr. Cuban, the NBA itself has been running its own business into the ground, much in the same way BLM has burned black-owned businesses to the ground, with all their hatred of police and insistence on nonstop racial division.

Not to mention blasting their “social justice” messages into the faces of fans who simply want to enjoy a nonpartisan basketball game. Once upon a time, collectively enjoyed games didn’t get political. Until the fake news became so inadequate at spewing its hatred that it had to enlist loudmouths from Hollywood and “professional” sports teams to do even more of their bidding than usual.

Cruz ultimately dismissed Cuban’s temper tantrum, informing him that he had been a lifelong Houston Rockets fan, as well as a Spurs and Mavericks fan against any Non-Texas team; the most brilliant final comment illuminated how Cuban’s billionaire status is now largely depending on China, ironically one of the most xenophobic, prejudiced nations on the planet.

“I love @HoustonRockets & have rooted for them my entire life. I happily cheer for the Spurs & Mavericks against any non-TX team. But @mcuban the NBA is engaged in a concerted effort to (1) insult their fans & (2) turn every game into a left-wing political lecture. That’s dumb …”

“I wish @mcuban loved his fans as much as he loves Chinese money.”
[Source: Fox News]

Cruz’s remark about Chinese money is particularly brilliant, and right on point. Furthermore, the extremely troubling connection between Chinese investments in sports and Chinese devaluation of life has been noted by more than one professional journalist.

In a Wall Street Journal editorial posted just earlier this year, Marsha Blackburn details how students were abused by state forces at basketball camps in Xianjiang, China, ultimately revealed in an ESPN exposé. Needless to say, the NBA management fumbled over a number of excuses, basically deflecting the blame and refusing to lambast China.

In light of this context, Blackburn easily sums up the NBA’s attitude towards China.

“For the right price, anything is up for debate—even the value of a human life.” [Source: The Wall Street Journal]

Just say no to the NBA.

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